José Luis Hurtado’s perspective set the tone for Florentino Pérez’s public appearance: “I will not resign,” echoing the defiant stance of Rubiales. The Real Madrid president then announced that he would call for elections before holding an unprecedented press conference. The conclusion: Real Madrid needs both two midfielders and an image director—an expert who can advise the management on what truly matters when preparing such events in this century. Pérez sat down and opened a folder.